98" Samsung UE98U9072H
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98" Samsung UE98U9072H
Samsung UE98U9072H
98" / LED
Screen Size / Display Technology
4K Ultra HD / 100/120Hz
Resolution / Frequency
Tizen
Operating System
20W
Sound Power / Brand
600×400
VESAKey Features of the 98" Samsung UE98U9072H Smart TV
- 4K AI Upscaling enhances content to 4K resolution
- Samsung TV with AI integration for intelligent operation
- Samsung One UI Tizen lets you watch thousands of films and series on Oneplay, Netflix and Disney+
- Samsung OLED TV with HDR+ for enhanced contrast
- Motion Xcelerator allows you to game in up to 4K at 144Hz
- Q-Symphony lets you connect external speakers without muting the original speakers
- AMD FreeSync Premium Pro for smoother gaming visuals
- Intelligent AI Sound adjusts audio based on content and environment
- Gaming features like HDMI 2.1, FreeSync, Game Mode and Cloud Gaming
- Large 98" screen suitable for films, sports and gaming
- Integrated SmartThings hub ensures smart home control
- Smart TV with AI Football Mode
- Samsung Knox security platform protects personal data and connected IoT devices
- Ultra-slim design of the Samsung TV for a modern interior
- Seven-year update of the Tizen operating system
98" Samsung OLED TV with NQ4 AI Gen2 Processor
The Samsung Smart TV is powered by the NQ4 AI Gen2 processor, which uses up to 20 neural networks for intelligent picture and sound optimisation. The result is a smoother, more detailed picture when watching films, series, sports and gaming. ¹ ² The Real Depth Enhancer function also optimises the contrast of objects in the foreground and enhances the spatial effect of the picture.
Smart TV with AI Football Mode
The UE98U9072H features AI Football Mode, which makes every detail of a sports broadcast stand out. The mode automatically adjusts the picture and sound for more vibrant colours, more dynamic contrast and a clearer commentary without loss of detail. ³
Intelligent Sound Adjustment with AI
If you're distracted by a loud crowd while watching a sports match, the AI sound setting³ can separate up to three audio tracks–voice, music and sound effects. You can then adjust the individual levels to suit your current needs. The TV settings can be conveniently made using the remote control or voice commands.
98" Smart TV with 4K AI Upscaling
4K AI Upscaling⁵ uses the NQ4 AI Gen2 processor and 20 neural networks to enhance the content you watch to 4K resolution, while maintaining a smooth and perfectly sharp picture. ⁴ Your favourite films, series and videos will gain a higher level of detail. Artificial intelligence reduces noise, sharpens the picture and deepens the shades of black, so that even fine details stand out on the screen.
Samsung HDR+ for Enhanced Contrast and Detail
Watch the Samsung UE98U9072H TV screen come alive with rich contrast and fine detail in HDR+. More accurate rendering of light and dark scenes will support the atmosphere of films, series and games according to the original intention of the creators.
Samsung Gaming TV with 4K 144Hz and FreeSync Premium Pro
If you're a more demanding gamer, the TV offers a variable refresh rate of up to 4K at 144Hz (Motion Xcelerator), which makes even fast gaming scenes stand out without screen tearing or lag. Samsung's dynamic refresh rate technology smoothly renders motion with support for up to 4K at 144Hz or 2K at 240Hz. ⁶ ⁷ AMD FreeSync Premium Pro technology also plays a significant role, ⁸ contributing to a smoother picture even when playing HDR content. ⁹
Smart TV with High-Quality Sound
In addition to impressive visuals and AI features, the Samsung LED TV also offers high-quality sound. Key benefits include:
- Automatic content adaptation¹⁰ – integrated AI recognises different types of sound and adjusts their settings according to the room's acoustics
- TV and soundbar¹² – Q-Symphony¹¹ technology combined with external speakers¹³ increases sound output without muting the TV's speakers
- Realistic effect and spatial depth – virtual top sound channel
Samsung One UI Tizen and SmartThings Smart Home
The UE98U9072H with Samsung One UI Tizen¹⁴ lets you watch thousands of films and series on Oneplay, Netflix or Disney+, or play games via cloud services. ¹⁶ The integrated SmartThings hub¹⁵ allows you to control a compatible smart home. The TV also includes seven years of update support for long-term system security. ¹⁷
Smart TV with Samsung Knox Security Platform
The operation of the smart TV is protected by the regularly updated Samsung Knox platform, ¹⁸ ¹⁹ which secures personal data and connected IoT devices against unauthorised access.
98" Samsung TV with a Slim Design
The 98" Samsung LED TV impresses with its slim construction and thin profile, which allows it to blend naturally into your interior. The large screen will draw you into the centre of the action, especially when watching action and drama scenes. The clean lines and minimalist design will complement both modern and traditionally furnished homes.
SmartThings and AI Energy Mode
Design your own smart home via the SmartThings²³ app on the 98" Samsung UE98U9072H TV. Compatible devices²² can be easily added and controlled directly on the screen. ²⁰ ²¹ Power management²⁴ is also available–AI Energy Mode²⁵ analyses the content being played and the ambient light level and automatically adjusts the brightness for more energy-efficient operation. ²⁶
* Images are for illustrative purposes only.
¹ The viewing experience may vary depending on the content type and format.
² Upscaling to 4K resolution does not apply to PC connection and Game Mode.
³ Feature availability and performance may vary depending on the content being viewed and the applications used.
⁴ The viewing experience may vary depending on the content type and format.
⁵ Upscaling to 4K resolution does not apply to PC connection and Game Mode.
⁶ 4K at 144Hz and 2K at 240Hz display modes are only available for PC-connected games that support these specifications. (Requires a graphics card in the PC). Performance may vary.
⁷ 2K at 240Hz mode requires Game Mode to be enabled.
⁸ The viewing experience may vary depending on the content type and GPU, as well as network connection speed and ping values when playing games in the cloud.
⁹ AMD FreeSync™ technology requires a FreeSync compatible AMD graphics card or APU.
¹⁰ The viewing experience may vary depending on the content and environment.
¹¹ Check your soundbar's product specifications for Q-Symphony compatibility.
¹² The soundbar is sold separately.
¹³ The placement and number of speakers may vary depending on the model.
¹⁴ Content and services may vary by region and are subject to change without prior notice.
¹⁵ Before use, you must agree to the Smart Hub Terms and Conditions and Privacy Policy.
¹⁶ Some content and services require registration and a subscription. A Samsung account is required. Tizen OS updates will be supported for up to 7 years from 2026 for products launched in 2026.
¹⁷ Please note that the update does not apply to hardware-related performance, features or durability.
¹⁸ Samsung Knox security is available on Samsung TVs with Tizen® OS launched since 2015.
¹⁹ The latest software update needs to be downloaded.
²⁰ Available technologies, functions and features may vary by country, service provider, network environment or product and are subject to change without notice.
²¹ Requires a Wi-Fi, Bluetooth or other wireless network connection and login to a Samsung user account.
²² Connected devices are sold separately.
²³ The user interface is subject to change without prior notice.
²⁴ For products shipped in Eco Mode, some AI Energy Mode features are enabled by default, so savings may be less pronounced when AI Energy Mode is enabled than when it is enabled from Standard Mode.
²⁵ AI Energy Mode does not work in Game Mode.
²⁶ Power consumption may vary depending on the content displayed and the ambient light level.
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| Code: | WR173x1 |
| Warranty: | 24 months |
| Links: | Product Fiche Producer's Website: |
| Manufacturer information |
Samsung Electronics Czech and Slovak, s.r.o., V parku 2323/14, Chodov, 148 00 Praha 4, 800 726 786, [email protected] Creating a better world – the immodest vision which has driven Samsung since its inception in 1938. The courage to invest in the development of new technologies is typical for the company, as evidenced by a series of visionary solutions. Currently, Samsung is the largest group of companies in South Korea and the third largest worldwide conglomerate by revenue. Samsung consumers associate the brand with high-quality consumer electronics. It is known for its Galaxy series, one of the best and most sought after mobile phones in its class. One must also mention Samsung TVs, where the company has long been at the cutting edge in technology and quality. The competence of the company is much broader. It is active in machinery and heavy industry, chemicals, construction, retail, and financial services. 
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