Competences of the school leader

The book Competence of a School Leader is a completely unique material that combines the field of school management and knowledge from the field of marketing communication. In this respect, the book is unrivalled in its linking of the education and marketing communication segments.

In general, educators feel that the demands of teaching practice are increasing. In addition to knowledge of pedagogy, didactics or psychology, for example, knowledge of curriculum documents is also an important part of the curriculum, legislation, or in the case of managers, teaching staff knowledge in team management.

The publication focuses on the application of selected marketing communication tools and their instruments in a specific segment of education. It develops the professional competences of senior teaching staff in the areas of marketing communication and knowledge management. It highlights the influence of school management on the overall image of the organisation. The education segment is a very specific area.