Corporate strategies for practice

Whether you're a manager or owner of a small or medium-sized business, finally replace your company's long-term plan with a real business strategy that will help you successfully operate in the market and win over your competitors in the long term. The author, with many years of experience in the management of small and medium-sized companies, shows why and how to create and implement a successful corporate strategy that the entire top management agrees on and that other employees identify with. It clearly and clearly demonstrates that a good strategy is essential for the future profitability and success of a company. It offers possible solutions to the strategy development process, starting with a description of the existing reality and ending with implementation using the LogFrame project management tool. It uses concrete examples to highlight the problems of Czech companies in the Czech environment and presents their solutions. Especially small and medium-sized companies in the Czech Republic often do not have the right corporate strategy or underestimate its importance.