Cream: Fresh cream

Music CD When the band formed in 1966, Eric Clapton was already relatively well-known from his time performing and recording with the Yardbirds and John Mayall's Bluesbreakers. However, it was with Cream that Clapton became a global superstar. The band broke away from traditional rock 'n' roll song structures, developing a completely new, jazz-influenced approach to rock music that focused on long, improvisational jams. When their debut album Fresh Cream was released in 1966, it instantly became the benchmark by which all other bands of the era were measured.