From idea to business plan

Do you want to start a new business or expand your existing business?

Experienced authors will tell you how to come up with new ideas, check their feasibility and potential success, and properly build a business plan. You will learn how to identify business opportunities, how to set up a suitable business model and how to run a crowdfunding campaign. You will learn how to proceed step by step in the creation of a business plan, what not to forget and what mistakes to avoid. You will also find three examples of business plans in the book to inspire you.

The book is unique in describing the entire process from identifying business opportunities to creating a business plan and introducing modern techniques for identifying business opportunities, the Lean Canvas method and crowdfunding.

It will be appreciated by both new entrepreneurs and more experienced ones who want to develop their business further. It is also intended for students of economic universities and managers of innovation and development.