How to make your business more competitive

The competitive potential of firms is a key factor in maintaining business dynamism. The author tries to find in the plethora of existing theories and practical views on competition a common ground, a starting point on which a modern firm could be based. It draws on its own theoretical research and practical experience and knowledge from current and previous workplaces. It tries to find connections between the current knowledge in the field of economics, management, business management and applicable inspirations from historically older and often forgotten works, and at the same time to adequately combine the practical grasp of the presented ideas with scientific and theoretical cogency of arguments and views on the topic under study. Moreover, an interdisciplinary approach is applied - although the basic view of competitive potential and business dynamics is derived from economic theory, management perspectives and approaches are applied to specific phenomena, marketing, Sociology, psychology, systems theory. The publication is intended primarily for entrepreneurs, senior managers and advisors, teachers and students of master and doctoral studies, or MBA courses and lifelong learning in the fields of business economics and management, Business, marketing, business consultancy, etc.