International Management

This modern publication provides a comprehensive picture of the reasons for the creation, function, internal management and decision-making processes, products and future of multinational companies in the context of current world events and the realities of the Czech Republic. The book is intended especially for management of multinational companies, HR specialists, university and MBA students and corporate consultants. He is interested in the international management environment, international trade, strategies of multinational companies, global products and local markets, foreign direct investment, international human resources management, innovations, research and development. Each chapter concludes with a case study with questions for reflection. The author is a recognized expert in the field of international management, he heads the Institute of Management and Marketing at the Škoda Auto University of Applied Sciences and teaches at other universities in the Czech Republic and abroad.