Marketing management and planning for small and medium-sized companies

You will learn: -what is the essence of strategic and marketing planning and management and how they are important for the company's activities-what precedes the development of a marketing plan-how to use marketing management and planning to increase profits and turnover of the company, to strengthen its position in an increasingly competitive environment or how to retain customers-what are the interrelationships between the individual steps of strategic marketing and what are the consequences of these steps in company practice-how to ensure the implementation of the marketing plan, the development of new products or services and marketing control