Strategic business management

A quality corporate strategy that is also well managed is the foundation of a company's success and leads to a longer-term competitive advantage. This book presents the main approaches to achieving competitive advantage and critically places them in the context of the current global environment and hypercompetition. It shows how successful companies are using these approaches, addresses the problems managers face in making strategic decisions, and looks at the factors they need to consider in doing so. At the same time, the publication deals with problems related to strategy implementation, especially in the areas of corporate culture, internal communication and change management. Aimed at managers in the corporate and public sphere, the book aims to inspire and show the broader context of strategic decision-making. For teachers and students of economics faculties of universities, the book will broaden their view of strategic management with additional context and applications in corporate practice.