The Big Book of Manipulative Techniques

The book reveals the secrets of persuasive communication. It introduces more than fifty manipulative techniques and shows ways to recognize and defend against them. You will learn how to win others to your side, what are the most used psychological and logical manipulative techniques, how they work and what is the appropriate defense against them. You will see offensive strategies of pressure, where argumentation is decisive, but also more subtle and often more effective strategies of pressure, which are more dialogical in nature but can be just as effective. The readable text is complemented by many examples from personal and professional life, more than a hundred exercises and a test. The book is intended for all those who want to improve their communication skills and become masters in the art of persuasion.