The end of marketing

Also, have you studied a number of books on marketing, but find that your current practices no longer work? And that what you learned in school doesn't even remotely match today's reality? Marketing as we have known it so far is dead!

Traditional marketing is failing in today's digital age, with social media becoming the new form of marketing. In this book, the author revolutionizes the way marketers should approach marketing. You'll learn to apply your brand in a social media world where algorithms dominate, organic reach is dwindling and customers don't want to be sold to, they want to engage. You'll learn how to build smarter paid strategies to help you dominate the market.

Find out how Donald Trump used social media to win the 2016 presidential election or why Kim Kardashian is one of the biggest online brands in the world. The book explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs a human touch.