This is marketing

Whether you're the founder of a tech start-up, a small business owner, or part of a large corporation, this book can help you do work you'll be proud of. Great marketers don't use consumers to solve their company's problems; quite the opposite – they use marketing to solve other people's problems. It doesn't matter what your product or service is. This book will help you rethink the way you present yourself, your services, and your products to the world.