3D/AR Models - New LEGO Products

3D und Augmented Reality (AR) Modelle

Say goodbye to tedious measuring and guesswork! With our 3D and AR models, you can now place products directly in your home before you even buy them. This is made possible through Augmented Reality in the Alza mobile app. Not sure if that TV, coffee machine, or other device will fit your space? Alza is one of the few e-shops offering detailed 3D & AR previews. All you need is a smartphone or tablet and the Alza app. It’s as easy as can be!

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3D models save you time, effort, and worry

Have you ever fallen in love with a great device or accessory, only to realise later that it doesn’t fit your space the way you hoped? You’re not alone. Thanks to 3D models and augmented reality (AR), you can now preview products on Alza before buying, avoiding much hassle and disappointment. In this article, we’ll explain how AR works, what benefits it offers, and what you need to get started.

With augmented reality, you can verify whether your selected product has the dimensions you need.
Preview product functions like opening, closing, and turning it on/off.
3D models and AR let you get a clear sense of both the product's design and how it will look in your space.
Detailed 3D models even let you check things like the position of ports and connectors. Common annoyances like a too-short TV power cable become a thing of the past.

Browse top product categories with AR models

Discover the most popular product categories you can now explore using augmented reality. These include smartphones, TVs, home appliances, and even LEGO® sets. With AR models, you can conveniently examine every product detail from your couch and make purchasing decisions more easily. Try out how the new mobile phone looks in your hand, which TV fits best in your living room, or what new possibilities home appliances offer.

3D-Modell eines Fernsehens
TVs

3D-Modelle von Smartphones
Smartphones

3D/AR-Modell des Geräts
Household Appliances

LEGO 3D
LEGO®

What is augmented reality (AR) and how does it work?

AR allows you to place a virtual object (product) in your real-world environment using 3D scanning. You don’t need special glasses or extra equipment, just a smartphone or tablet with the Alza app, where you can view the results.

The accuracy of the object and the quality of the display depend on the camera quality of the device you're using for AR.
For high-quality augmented reality, it's also necessary to properly illuminate the scene. In darkness or dim lighting, you'll get significantly worse results.
The texture detail of the environment where you want to render the object is equally important. The more detailed the surroundings, the better the outcome.

Augmented reality only in the smart Alza app

While you can view 3D models on a PC, you can only enjoy augmented reality (AR) with the smart Alza app for smartphones and tablets. So if you have an iPhone, iPad, or Android phone or tablet, visit us on the App Store or Google Play and download the Alza app. The installation is very simple, and besides getting access to AR, you'll gain a whole range of additional features that make shopping and order management more enjoyable.

3D models vs. AR – what's the difference?

You can view a 3D model of a phone, coffee machine, toaster, or other devices on a computer, mobile website, or in the smart Alza application. These are detailed models where you can examine every feature - from the overall design to the size of bezels and camera openings, down to rounded corners or the type of buttons and triggers. Augmented reality support further enhances the 3D model experience by allowing you to view it in the real world.

3D-Modell

3D-Modelle

3D-Viewer

3D-Modelle

The 3D model of the smartphone above offers a unique way to examine the phone in detail. Did you like the elegant edges? What do you think of the glossy back and the phone's three rear camera openings?

Alza and 3D/AR – modern, convenient shopping

Alza proudly ranks among the few online shops that support 3D models and augmented reality. Try this modern, risk-free way of shopping and verify before purchasing whether your chosen product fits and suits your space. If you'd like to learn more about 3D/AR and the Alza app, read our detailed article on 3D products and augmented reality in the Alza app.

LEGO® Icons 11377 Lord of the Rings: Minas Tirith™

15,599,-

In stock > 5 pcs

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LEGO Set for adults, suitable from the age of 18 years, theme: Fantasy and Movies and TV shows, launched in 2026 - new releases, 8278 pc(s)

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LEGO® Star Wars™ 75455 Boba Fett™

1×

3,739,-

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LEGO Set - for adults, suitable from 18 years, LEGO® Star Wars series, released in 2026 - new, package contains 1544 pieces

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LEGO® Technic 42232 Megacar Koenigsegg Sadair's Spear

10,999,-

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LEGO Set - for adults, suitable from 18 years, LEGO® Technic series, new for 2026, package contains 4104 pieces

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LEGO® Pokémon 72150 Munchlax

1,679,-

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7 variants

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LEGO Set - for adults, suitable from 18 years, LEGO® Pokémon series, launched in 2026 - new, packaging contains 757 pieces

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LEGO® Technic 42239 Batmobile™ Tumbler

3,929,-

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LEGO Set for children and adults, suitable from the age of 12 years, theme: Cars and Means of transport, launched in 2026 - new releases, 719 pc(s)

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LEGO® Architecture 21067 Tower Bridge

6,579,-

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LEGO Set for adults, suitable from the age of 18 years, moving parts, theme: Road, Countries/Cities and Buildings, launched in 2026 - new releases, 3745 pc(s)

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LEGO® Pokémon 72168 Rayquaza

3,179,-

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7 variants

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LEGO Set - for adults, suitable from 18 years, LEGO® Pokémon series, launched in 2026 - new, packaging contains 1,083 pieces

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LEGO® Star Wars™ 75419 Death Star

9×

25,290,-

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LEGO Set for adults, suitable from the age of 18 years, theme: Fantasy, Movies and TV shows, Spacecraft and Spaceships, characters: Dark trooper, DarthVader and Stormtroopers,...

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LEGO® Icons 10365 Captain Jack Sparrow's Pirate Ship

29×

8,899,-

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LEGO Set for adults, suitable from the age of 18 years, theme: Movies and TV shows, Ship and Pirates, launched in 2026 - new releases, 2862 pc(s)

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LEGO® Icons 11373 Lord of the Rings: the Helmet of Sauron

21×

1,599,-

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LEGO Set for adults, suitable from the age of 18 years, theme: Fantasy and Movies and TV shows, launched in 2026 - new releases, 538 pc(s)

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LEGO® Icons 10375 How to Train Your Dragon: Toothless

35×

1,729,-

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LEGO Set for adults, suitable from the age of 18 years, theme: Dragons and Movies and TV shows, launched in 2026 - new releases, 784 pc(s)

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LEGO® Icons 11380 Road Bike

2×

2,859,-

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3×

3,269,- Save 130,-

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LEGO Set for adults, suitable from the age of 18 years, theme: Cars, Means of transport and Movies and TV shows, launched in 2026 - new releases, 1516 pc(s)