Xiaomi is the fastest-growing electronics and smartphone brand. Its popularity is built primarily on an excellent price-to-performance ratio. In Central and Eastern Europe, Xiaomi held first place in 2021 with more than 80% year-on-year growth and a 32% share of all smartphones sold. Xiaomi is also the world’s largest consumer IoT platform, with over 989.1 million smart devices connected to it. Join the millions of satisfied customers across more than 80 countries and regions worldwide—choose Xiaomi.

Xiaomi smartphones rank among the best-selling and most advanced on the market. All series feature professional displays with high refresh rates, wide colour gamuts, and ultra-powerful processors built on artificial intelligence and machine learning. They also include high-quality batteries with fast charging support. Whether you’re a gamer, photographer, parent, manager, or tech enthusiast, Xiaomi smartphones are perfect for everyone.
Xiaomi fitness trackers and smartwatches are ideal partners for everyday life. Tracking workouts, weight, or sleep quality? No problem! Comprehensive health monitoring? Absolutely! With Xiaomi wearables, you get a complete personal coach available day and night. They also look great and fit comfortably on any wrist. Standout features include long battery life, a bright AMOLED display, and on select models, NFC payments via Mi Pay.


With ultra-powerful, quiet, and intelligent vacuums and mops, you’ll never have to worry about floor cleaning again. Xiaomi robotic vacuums are equipped with next-generation LDS lasers and exceptional suction power. Control them from anywhere with the mobile app and set up cleaning exactly the way you want. They feature sonic mopping, which perfectly simulates manual scrubbing with strong pressure. Explore Xiaomi robotic vacuums with suction power up to 20,000 Pa.
Tired of traffic jams and commuting by public transport? Want to travel through the city like royalty? Then Xiaomi electric scooters are for you. You’ll appreciate their portability, durability, and the speed that gets you where you need to go. On a single charge, Xiaomi electric scooters can travel up to 70 km, and their sturdy, aviation-grade aluminium construction ensures a comfortable ride even on uneven surfaces. Just hop on and enjoy fast, effortless travel without wasting time.


If you’re looking for a top-tier viewing experience, Xiaomi TVs bring it straight to your living room. Discover the magic of Google TV with full SMART features. Or use the Xiaomi TV Box, which you can connect to any TV or monitor to access all your favourite streaming apps and games. The Xiaomi TV Stick, with voice search support and easy casting from smart devices to your TV, lets you instantly watch whatever you like. Don’t miss Xiaomi’s affordable projectors and both gaming and office monitors.
Enjoy clean, allergen-free air at home with quiet and energy-efficient air treatment devices that easily connect to your smart home. Xiaomi air purifiers use high-quality HEPA filters and a 360° circulation system to remove allergens from your home. Ultrasonic humidifiers maintain ideal indoor humidity thanks to intelligent sensors and a large water tank. Struggling with summer heat? Try Xiaomi smart fans.


Perfect for sports, travel, or even driving, Xiaomi wireless headphones deliver a whole new listening experience wherever you are. They feature a comfortable design and plenty of smart functions, including advanced noise-cancellation technology and a high-capacity charging case for True Wireless models, so you can finally say goodbye to cables. Enjoy the full freedom of sound that Xiaomi wireless headphones bring.
With Xiaomi, your daily self-care routine becomes simple and enjoyable. The Xiaomi smart scale connects to your mobile app to track your progress and body metrics, giving you full control every day. Keep your smile bright and don’t underestimate oral hygiene—the Xiaomi electric toothbrush removes dirt and plaque with multiple cleaning modes. Complete your kit with a wireless shaver, ideal for dry shaving.

Xiaomi is arguably the most famous Chinese start-up. Founded in 2010 as a small company, Xiaomi has grown into a giant that aspires to be ranked among the world's top five phone makers. Aggressive pricing, fresh ideas, and the courage to try new things are the qualities that have made the Xiaomi brand popular in our market, too. And so, despite its exotic origins, Xiaomi very quickly became a household name in Europe...