„Alza is the Czech and Slovak market leader by a wide margin, not only in terms of e-shops, but also when you count the brick-and-mortar store network throughout the countries. We appreciate the trust and patronage of our customers, thanks to which we’ve again achieved record sales and accelerated growth by 26% compared to 20% in 2013," said Šárka Jakoubková, PR manager.
Continued expansion of our sales network led to us serving 40% more customers than in the previous year,” she continued. “We concluded 2014 with a total of 45 sales offices across the Czech and Slovak markets, including a 3 brand new state-of-the-art showrooms in the Czech Republic," added Jakoubková.
In 2014, Alza processed more than 4.8 million orders, an increase of 1.8 million over 2013. This growth was significantly aided by the introduction of new services to customers through massive investments in automation and delivery technology. Alza became the only e-shop in the Czech Republic to operate its own network of secure parcel collection boxes called AlzaBox, as well as the first to run a private delivery network under the name AlzaExpres. These new services allow the company to better serve customers and deliver goods at a time that suits them, including evenings and weekends.
„The number of items offered in the product catalog increased by nearly half, from 50 to 72 thousand. Customers can also find brand new product categories, including a wide range of cosmetics and jewelry plus a constantly expanding range of toys. After acquiring a majority stake in e-publishing company Publero, Alza added magazine and newspaper subscriptions to its existing offering of digital content in books, music, and film." adds Jakoubková. Daily website traffic doubled that of 2013, reaching 400,000 users.
In 2015, Alza will seek to continue setting trends and leading the e-commerce business, cementing its position as the place where customers come for the most sought after products and absolute novelties. The strong emphasis on unbeatable prices, immediate availability of goods, perfect service, and an innovative approach to retail remains the same.
Alza.cz
Šárka Jakoubková
Mobile: (+420) 607 053 536
E-mail: [email protected]
Denisa Dlabová
Mobile: (+420) 731 533 412
E-mail: [email protected]
Alza is a leader in the Czech and Slovak online retail market, with a history spanning 20 years. In 2005, Alza.cz became the first online store to break the threshold of 1 billion CZK (€40 million) in turnover, a watershed in domestic retail. Consolidating its position ever since, the company has continued to grow explosively, recording sales in excess of €418 million and processing over 4.8 million orders in 2014 alone. Daily website traffic surpasses 400,000 users. What distinguishes Alza as market leader is the unrivaled availability of goods, extensive product catalog, and premium sales and after-sales services. The company’s flagship showroom is home to the first ever Apple Shop in Central and Eastern Europe, where customers are greeted by Apple professionals. For its business accomplishments, Alza.cz has won many prestigious awards, including Shop of the Year from 2011-2014, MasterCard Retailer of the Year in 2012 and 2013 - Online Retailer Category, Best E-commerce Applications 2014, and many others. A detailed history can be found here.
