"15% of customers who visit our online store do so via mobile phone, and over half of them make a purchase." says Sarka Jakoubková, PR manager at Alza.cz, an online store specializing in electronics and computers, who adds "We expect the amount of purchases made via mobile phone will increase by up to 25% in 2015."
Consumers tend to buy inexpensive goods when choosing to make purchases using their mobile phones. Accessories for computers and electronics are frequently purchased by Alza's mobile customers. When it comes to more expensive and luxurious goods, mobiles are generally used for searching and comparing, with orders being placed later via desktop computers and laptops. "It is usually more comfortable to work with a keyboard and large screen when placing orders. This also offers greater security, especially when it comes to entering payment details, which is something to consider before making purchases in public." adds Jakoubková.
Internet shopping is significantly expanding and online stores are continuously evolving. Companies are investing more to improve customer experience, developing applications specifically for mobile devices with improved security and functionality. Alza.cz for example, has developed a free mobile application for its customers, available for Android, iOS and Windows Phone. Its iPhone application is the second most downloaded application in the Business category in the Czech Republic; and the Android version is third in the Shopping category.
Alza.cz
Šárka Jakoubková
Mobile: (+420) 607 053 536
E-mail: [email protected]
Martin Doležal
Mobile: (+420) 604 244 589
E-mail: [email protected]
Alza.cz has been engaged in the sale of electronics and computer technology since 1994, establishing itself as a market leader in the Czech Republic. In 2005 the company's turnover exceeded €40 million, making history in the Czech Republic's online retail industry. Consolidating its position ever since, Alza.cz recorded over 3.3 million orders in 2013 alone, achieving sales of €423.35 million incl. VAT. Daily website traffic for www.alza.cz exceeds 200,000 users, making it the most visited site for electronics and computers on the Czech Internet.
With unrivaled availability of goods, extensive range of products and premium services to complement its sales and after-sales services, Alza.cz is the Czech market leader. Over the years, Alza.cz has been recognized for its business success and has received numerous prestigious awards, including Shop of the Year (CZ) 2011, 2012 and 2013, Shop of the Year 2013 (SK), MasterCard Retailer of the Year (CZ) 2012 and 2013 - online retail category, Crystal Zoom 2012 (CZ), and HP Partner of the Year 2009, 2010, 2011, 2012 and 2013.
