Marketing 6.0

Metamarketing: How Technology is Changing the Rules of the Game

Delve into the rediscovery of marketing fundamentals with the advent of metamarketing and let the best in the field guide you through it.
In his new book, the author and famous proponent of "4P marketing", Philip Kotler, explains how marketers can use technology to satisfy customer needs and bring about global change. In this new era of metamarketing, the author clarifies how to integrate the development of technological and business models with the dramatic shifts in consumer behaviour that have occurred over the last decade.
You will learn about the building blocks of metamarketing and the technologies used daily by Generation Z and Generation Alpha. It will explain how to enter the metaverse and augmented reality, and inform you about potential obstacles and their solutions for creating a more interactive and immersive experience.
The book is intended for managers, executives, board members and other senior leaders who are trying to stay ahead at a time when the marketing landscape is literally changing before their eyes.
This publication is also indispensable for the new generation of marketers, advertisers, content creators and other professionals.