Business economics - key areas

Would you like to understand the basics of financial and investment activities of a company? Have they penetrated cost, revenue and cash flow management? Are they able to perform basic financial analysis and understand the issue of purchasing management, which is one of the main sources of cost formation of the company? Did they learn about the essence of controlling and internal audit, innovation activities, project management and cooperation issues? Then this book is for you.

Experienced authors clearly and practically explain the key areas of business economics and provide a comprehensive and comprehensible insight into its most important areas. The explanation is supplemented by partial examples and a case study that runs through the entire book.

The book is intended especially for business managers who need to understand the basic activities and contexts of business operations, and for students of economics at universities, all those interested in business and management.