Competitive intelligence

In this book, you will learn about modern approaches and methods for acquiring and evaluating information about a competing company and the competitive environment, including the creation of added value necessary to obtain intelligence.

You will master methods for protecting a company's trade secrets. In his concept of Competitive Intelligence, the author changes the existing paradigm by abandoning the concept of the intelligence cycle, which does not actually exist in business practice. Instead, he understands the activities carried out in Competitive Intelligence as an intelligence process, which he defines for the needs of Competitive Intelligence. According to the author, the result of the intelligence analysis process must always be a “prediction about the future”.

This new concept of competitive intelligence makes it possible to provide a company's top management with credible information for its strategic decision-making.

This is the first book in the Czech Republic to also delve deeply into the issue of Counter Competitive Intelligence. In this context, it also focuses on the detection, identification, and analysis of disinformation.

The aim of the book is to provide readers with the theoretical foundations and methodological procedures needed to acquire and master knowledge in the area of preparing for and actually obtaining information about the competition.