Concise and clear

"Brevity is a certainty. Length is a terror." These six words perfectly capture the system and strategy of more brilliant thinking, fresher communication, and the art of saying less yet more. This concise and clear communication style has been developed by experienced journalists with the aim of providing only basic information and presenting it in a striking visual format. Become a persuasive communicator - whether you write newsletters, Emails, Stories, Speeches, Presentations, tweets or social media posts, learn to do it effectively and memorably. The rules in this audiobook will make your texts stand out in the flood of other messages and posts attacking us from all sides. "If you hadn't written it, would you have read it? " You start by creating an appealing bait - that is, what will attract the reader's attention. Next, you'll discover what a polished opening sentence should look like - direct, short and clear. You'll learn how to focus the reader's attention on what's important, and you'll figure out how to prioritize and condense the most important parts. In the audiobook you will find dozens of tips and tricks for choosing the right words, Instructions, how to get rid of bad writing habits (irony, anecdotes, verbal cotton wool) and focus on the READER and the ONE thing, to remember. And finally, the most important rule of style Brief and clear: The needs of the audience must be paramount. If they aren't, you have no chance of winning him over - or keeping his attention. They said about the title "The founders of Axios have once again proven themselves to be authorities who teach us to write, speak and lead in a way that resonates in others - while not costing too much of a most precious commodity: time." - LISA OSBORNE ROSS, Edelman's General Manager for the United States "The book Brief and Clear is a smart and dense title that will make you communicate more clearly and lead people better. It should be required reading for anyone looking to improve their messaging, increase efficiency and create a welcoming company culture."- TORY BURCH, Executive Chairman of the Board and Chief Creative Officer, Tory Burch LLC "The best leaders in history have often also been the best communicators. Jim, Mike and Roy have created a guide for legislators, leading personalities of companies and many other interested parties, how to radically change the way we communicate and express ourselves in a substantive way, concise and appealing."-JAMIE DIMON, Chairman and CEO of JPMorgan Chase "Head straight to the point thanks to the Concise and Clear style, which is a critical tool for effective communication. It's what will make all its users successful."- EVAN SPIEGEL, CEO, Snap