Corporate Social Responsibility

The publication focuses on the current and respected topic of CSR - Corporate Social Responsibility. It is intended for managers in the commercial sphere, public administration and students, especially university students. It provides a clear, readable and practical introduction to CSR approaches, current practice and case studies and CSR projects from the Czech Republic. It provides procedures and guidelines for the preparation and implementation of CSR strategies in organisations and also tries to answer the possibilities of further direction of the CSR topic in the future. The authors of the book look at the topic of CSR from different perspectives. Thanks to the scope of their work activities to date, they present the topic from the perspective of a consulting firm offering CSR services, as well as from the perspective of the public administration, which primarily benefits from CSR activities, and from the perspective of academic institutions that analyse the topic and monitor its further development.