Corporate Social Responsibility

The publication provides a comprehensive picture of the basic principles, areas, tools or approaches to the issue of corporate social responsibility (CSR). The theoretical background is complemented by the results of a number of researches conducted on CSR issues in the Czech Republic and worldwide. The book also provides guidance on how to implement CSR in an organisation and highlights the main potential benefits that CSR can bring. Readers will also find case studies presenting specific approaches to CSR by selected organisations. Each of them not only describes the CSR policy of these organizations, but also presents in detail a selected CSR activity that can be inspiring for other representatives of the business sector. The book is intended especially for managers and entrepreneurs who want to implement CSR in their corporate strategies or otherwise expand their activities in this area, and for students of universities with an economic focus.