Destination Management

It presents a comprehensive treatment of destination management issues. Readers are introduced to the basic (theoretical) background of management, including the mechanism of management, i.e. the management process, and these are then linked to numerous foreign (theoretical) findings on destination management.
The result is a comprehensive view of the practical level of destination management, both from the process side and from the side of competitiveness.
Much space is devoted to the specifics of destination management (i.e. 3K principle - cooperation, coordination, communication).
Finally, practical knowledge about the development of destination management abroad and in the Czech Republic is presented.