Development of business and negotiation skills

This book offers a theoretical and practical manual for working in the areas of customer relations, sales and marketing – from finding and establishing contacts with customers, through communication, building and maintaining relationships, to the specifics of business in the context of intercultural differences. Space is also devoted to psychology for traders and applied trading mathematics and statistics, the knowledge of which will help traders in their daily work. The practical sections of each chapter are enhanced by inspiring case studies.

The book is unique in its comprehensive view of the issues of trade and business negotiations. It is intended for both novice traders who are just getting acquainted with this area and experienced traders who want to expand their know-how with additional, comprehensive information.