Fundraising

This unique publication deals comprehensively with the issue of fundraising for non-profit organizations. It builds on the scientific output of research activities in the field of fundraising and is intended especially for economists and fundraisers of non-profit organizations and university students. In the book you will learn the principles and fundraising methods suitable for communicating with key potential supporters. You will gradually learn the methods of initiating individual donors, opportunities for cooperation with businesses and procedures for approaching foundations, endowment funds and public budget administrators (ministries, Countries, communities, EU funds). The explanation is supplemented with practical examples and methodological procedures from various areas of non-profit organizations. At the end of the book you will find a summary of the findings from fundraising abroad (especially USA, Germany, Austria). Special attention is paid to culture in the book, as it also serves as a summary of research in the field and is useful for students of Arts Management.