Google Analytics

Google Analytics is a free tool that allows webmasters and website owners to obtain very accurate data about the behaviour of visitors to a measured website. For example, it tells you where the visitor came from, which pages they visited, and what steps they took to become a customer. All of this information is a real treasure trove for the website operator, which can be used effectively to increase its performance and potential profits.

The book takes you step-by-step through all aspects of working with Google Analytics: from the correct implementation of the measurement code to the evaluation of the measured results, the design of appropriate website modifications to advanced tips and tricks that will lead your measurements to perfection. Whether you run a large e-commerce store or just a small website, Google Analytics will be an invaluable tool for you.