Guide activities

The completely new, practically oriented and unique on our market publication is intended for guides, entrepreneurs and workers in tourism, public administration and students of vocational schools focused on tourism and guide services. Experienced authors deal with the activities and techniques of the different categories of guides (group leader, delegate, animator, mountain guide, etc. ), the use of modern technologies in their work, the possibilities of obtaining contracts, business and marketing knowledge and skills of guides.

They also deal with the legislative regulation and education of guides in the Czech Republic and the international dimension of guide activities from the perspective of international organizations and international standards and treaties. The importance of the natural and cultural heritage for the work of the guide is also not neglected. The introduction to the book is interesting, as it presents the historical roots of the activity of guides and uses concrete examples to map the unpublished history of this activity in the Czech lands from the 19th century to the present day.