How to create a successful and profitable online store

Are you looking for answers on how to set up your own e-shop, how to promote, operate and use it perfectly for your business? Benefit from the valuable experience, advice and tips of successful businessmen - the authors of this publication. In this masterfully compiled practical guide, you will learn what technical solution options you can use for your future e-shop, understand the "vocabulary" of marketing agencies, learn how customers can pay for their goods or what it takes to run a brick-and-mortar store. The authors have not forgotten the legal aspect of business, obligations in the event of a complaint procedure or terms and conditions. At the end of the book you will find links to further sources of information and a glossary of terms.
Other specific themes of the book include: - Product selection and pricing – Importing goods from the EU and other countries – Choosing a suitable domain name – Web content creation - copywriting – User testing – Ensuring store traffic – Improving the position of your e-shop in search engines - SEO – Use of PPC advertising and social networks - Logistics and product packaging Book Details:
Author: Mirek Sedlák, Petra Mikulášková
Year of publication: 2013
ISBN: 978-80-251-3727-7
Number of pages: 336