How to do marketing communication

Do you work in marketing but still haven't read this book? Then open it up quickly! Almost twenty seasoned practitioners, led by the head of the marketing department at the Prague University of Economics and Business, spent nearly a year working on it. Through stories, you'll learn how to correctly use all the tools of marketing communication, from advertising to e-mailing, sales promotion, sponsorship, events, PR, social media, all the way to personal selling and trade fairs. And we've also added a chapter on the collaboration between client and agency. How can Karel the café owner use social media? How can e-mailing help Pavlína, who runs a clothing e-shop? And how can advertising help Filip, who organises concerts for bands and singers? We wish you an enjoyable read!