How to impress the first time

Imagine you have an amazing idea, thought or just a message you'd like to share with as many people as possible. It's certainly not complicated. But how do you make it interesting and engaging, so that people remember it, so that they spread it further? How to impress right the first time will help you with that.

In an entertaining way and with the help of a wealth of examples from practice, the authors document what the presentation of an idea must meet. In several parts of their globally successful manual, they introduce the audience to, what constitutes the core of the information, how to grab attention with an unexpected twist, why give specific facts and names of individuals, how to convince people to believe the report, how to evoke emotion and tell a story, that everyone remembers better than dry statistics, a lecture or a message full of terms that don't mean anything to a person.

How do we make our message clear? So why do some ideas, thoughts or information attract attention and others don't? Try listening to this audiobook and you will at least know why this is so. In the best case, you will find inspiration, new ideas and learn to write and present your ideas in a way that will not fit in, but instead attract as many people as possible.

"For anyone with great ideas who wants to engage the audience".
- Time

"Everyone, who is in the business of influencing others to buy, She called, learning, they were losing weight, contributed to charity or started a revolution - can learn from this book. ”
- Washington Post

"If you haven't read the Heath brothers' debut book, How to Impress the First Time, drop everything, buy it now and read it immediately (yes, it's that good). ”
- Montreal Gazette

"If no one is listening when you want to share your thoughts with others, this book is for you. ”
- Psychology Today