Integrated production management

This unique publication deals with the prerequisites and production management in the conditions of marketing concept. It provides guidance on how to resolve conflicts between the functions of the value creation process in order to increase the firm's competitiveness and customer value. It is based on a process view of sales, production and purchasing management within the operational management of production. The book combining theory with practice is intended for management of manufacturing companies, university students and is also a tool for software developers in the field of sales, production and purchasing management.