Internet marketing
Increase your profit with SEO, social media, Sklik or Google Adwords
Do you want to attract new buyers to your e-shop or know the effectiveness of your marketing campaigns? Need to quickly raise awareness of your website?
In this brand-new, 70% revised and expanded edition of the bestseller, an experienced lecturer and teacher explains all the methodological and technical aspects of successful online promotion and shares a wealth of experience from marketing practice. You will also learn how to measure and evaluate your online activities.
The author covers topics including:
- Online advertising
- Marketing communication
- Sales promotion
- Public relations
- Direct marketing
- Internet communication tools
- Evaluating marketing communication
The book is suitable not only for all marketing and sales department staff, website creators, administrators and owners, but also for marketing managers, consultants and assistants.
About the author:
Viktor Janouch is a consultant and lecturer in marketing, primarily internet marketing. He is the author of the Czech bestseller Internetový marketing (Internet Marketing), the second edition of which you are holding. He has also written numerous professional articles and taught for several years at the University of Pardubice, where he also earned his doctorate in marketing communication. He is also involved in project management and is a specialist in foreign language PPC.
Specifications
Basic
Format & type of protection
| Code: | EK17274 |
| Manufacturer information |
Holandská 8, Brno-Štýřice, 63900 Česká republika, www.cpress.cz 545 113 777 
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