Marketing services - effectively and modernly

In this practical and readable book, you will learn how to create a competitive range of services and successfully deliver these services to your customers. The publication by a recognized Czech expert is intended for marketing managers and specialists of commercial companies, non-profit organizations, public sector employees and university students.

With many examples and practical guides, this publication contains the latest knowledge on marketing strategies, Internet marketing communication. It also deals with quality in services, specifics of marketing of non-profit organizations and marketing of municipalities. The new edition of the book is expanded to include a strategy for service packages and a strategy for defending against crisis and for increasing the competitiveness of services, including the conclusions of his own research, and focuses more on modern forms of communication.