
New trends in the tourism offer
The book is the first on the Czech market that focuses on new trends in the tourism offer and presents them with concrete examples from abroad and the Czech Republic. It is intended for workers and entrepreneurs in tourism, public administration and local government workers, university students and professional organizations in tourism.
In the first part of the book the theoretical background is briefly and clearly presented. The second part describes new products in terms of motivating tourism participants, e.g. Adventure, culinary, film, volunteer, health and medical travel, and more. In the third part, you will learn about new trends in the tourism offer from the perspective of newly defined target groups, e.g. tourism for people with disabilities, tourism for the elderly, "halal" and "kosher" travel or tourism for sexual minorities, etc. Be inspired by new ideas, examples and information to further develop tourism.
Specifications
Basic
Format & type of protection
| Code: | EK11643 |
| Manufacturer information |
Grada Publishing a.s., U Průhonu 22, Praha 7, 17000 Česká republika, 220 386 401 [email protected]
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