Planning and creating company value

The publication, intended for managers, entrepreneurs and university students, deals with a comprehensive set of topics that are a picture of decision-making processes in the company. Practically oriented interpretation is complemented by extensive case studies and instructional diagrams. The author starts from competitiveness as a decisive factor of the firm's value and deals in detail with the measurement of the firm's performance with emphasis on the indicators used in value management. It also focuses on the company's value generators and their measurement and on the identification and analysis of the company's market position. A large part of the book is devoted to planning and creating a long-term and short-term financial plan and their corrections. The book will introduce you to the essence of strategic thinking and methodological approaches to linking strategic thinking and business management based on the latest knowledge and practice.