Public relations

Without realising it, we encounter public relations, its effects and influences almost every step of the way. They influence our views and attitudes, our lifestyles, permeate our daily lives and very often shape the environment around us. Therefore, we offer you a comprehensive and, to such an extent, unprecedented expert treatise on one of the most important components of marketing and marketing communications. Ladislav Kopecký conveys his personal experience of working in various marketing communication management functions at home and abroad and brings unique and engaging study material for students of universities of economics, financial, administrative and social focus, for marketing and marketing communications managers, corporations, for external relations and PR staff, state institutions, cultural and sports facilities and non-profit organizations.