Sensationally infectious
What decides whether an idea or product goes viral, or if nobody notices it?
Marketing professor Jonah Berger has spent years researching viral phenomena – from the most shared articles in The New York Times and car adverts to the most popular baby names. And according to him, behind every successful product, campaign, or story are the same six principles of human behaviour. Principles that anyone can learn. This book provides you with a set of specific, practical techniques that help spread information. Whether you're a manager at a large corporation, an ambitious small business owner, a political candidate, or a health official spreading awareness, Contagious will show you how to turn your idea or product into a magnet.
Learn to use stories, emotions, and information in a way that makes people want to share them.
You'll discover things like:
- how to evoke emotions in people,
- how you can use the 6 principles of virality in practice,
- what social currency is and why it motivates people to share, why only certain political messages spread among people, when negative publicity works and when it doesn't,
- why how people want to be perceived is so important,
- and how to build stories around your ideas.
What they wrote about the book:
A sensationally infectious treatise on viral marketing… Berger writes in a lively, charismatic style that deftly outlines the connections between cognitive psychology and social behaviour to help entrepreneurs and others spread their message. The result is a useful and entertaining guide that diagnoses countless mysterious pop culture epidemics.
- Publishers Weekly
Jonah Berger is at once creative and deliberate, but also bold and playful. Looking at his research, much like studying a masterpiece in a museum, gives the observer new insights into life and an appreciation for the inventor's ingenuity and creativity. It's hard to find a better example of using social science to illuminate the ordinary and extraordinary in our daily lives.
- Dan Ariely, professor of psychology and behavioural economics at Duke University and bestselling author of Predictably Irrational
Specifications
Basic
Format & type of protection
| Code: | EK64546 |
| Manufacturer information |
Audiolibrix s.r.o., Makovského 1334/26, Praha 6 - Řepy 16300, Česká republika +420602363463, [email protected] 
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