Sociology for economists and managers

The new, revised and expanded edition of this successful publication brings the latest insights into how to use sociological approaches effectively in companies and other organizations, in managing and leading people and work groups. Compared to the previous edition, the authors, headed by the head of the Department of Psychology and Sociology of Management at the University of Economics in Prague, focus more on the functioning of the organization, the relationship between the organization and the external environment, and the behavior of the individual in the organization. They deal in detail with the sociological concept of organization and work, behavior, communication and motivation of the worker in the work group, deal with the relationship and communication between the company and the public, methods of studying social reality and empirical research. The clear and lucid explanation is complemented by examples from company practice. The book is intended for university students, managers, HR managers, marketing specialists and lecturers.