Spa

The publication by experienced authors is the only comprehensive book on the topic of spa management on the Czech market. Authors, who deal with spa issues, Business, have been involved in management and marketing for a long time and have a wealth of theoretical and practical experience, The book focuses mainly on the marketing management of spa organizations and enterprises, together with the application of the latest knowledge.

They progress from the introduction of spas and spa industry in Europe and the Czech Republic and the services of spa facilities, through the management of spa businesses, marketing research, environmental analysis and selection of target markets, to the entire marketing mix – product, price, distribution and communication. The authors pay special attention to internal and external communication in spa organizations and spa hotels.

The explanation is supplemented by many examples from Czech and foreign practice, including visual documentation. The book is intended primarily for students of universities, colleges and secondary schools studying tourism, employees of spa organizations and hotels and all others who are interested in learning more about the implementation of marketing management in the spa industry.