The art of selling

The new edition of the highly successful book will help sales reps, direct salespeople, and managers to successfully sell products, sell their own ideas, and apply themselves. This readable and practical book gives you an insight into the sales process itself, its preparation and the people involved: dealers and customers. It teaches you to use different strategies and tactics in sales so that you are able to choose the most appropriate one for dealing with a particular customer and achieve your goals in the negotiation. You will learn how to respond to problematic customers, how to effectively counter arrogance and aggression in negotiations. You will learn how to better present your work and products, how to deal with failure and manage stress. The new edition is enriched with interesting examples from sales practice, new tips on how to find and acquire customers and retain them in the long term, or how to manage conflict situations in sales. Thanks to tests and exercises focused on self-knowledge, you will also learn something about yourself and your abilities. Book
u will surely appreciate not only all those who have anything to do with business, but everyone will find useful hints and tips in it, who offers something to someone - their ideas, his job, their skills and abilities.