The basics of successful business

Are you thinking of starting a business and still can't make up your mind?

Or do you already know that entrepreneurship is the path you want to take and you want to prepare for it properly?
Then this book is for you!

You will find in it in a concise, clear and understandable way everything you need to know to start a successful small and medium-sized business. It will guide you from the first idea to the business plan, explaining the basic context and concepts, but without overwhelming you with unnecessary details. A series of examples, practical exercises and insights from practice will draw you into the world of real business.

First, you will work on working with the idea and reworking it into a business plan and analyzing the market and environment in which you will do business. As in business, a key area of the book is marketing and marketing planning. You will then learn the basics of organization and personnel management and government and taxation. Finally, you'll look at finance and financial management and learn about the risks of doing business.

After reading the book, you should know just enough in each area to take the first steps in building your own successful business.