The Big Dictionary of Marketing Communications

The Big Dictionary of Marketing Communications provides a comprehensive overview and explanation of the basic terms used in the field of marketing communications, and not only their basic forms (advertising, sales support, direct marketing, public relations, personal sales), but also basic concepts in the field of marketing, exhibitions and fairs, consumer psychology and new forms of marketing communications. In particular, the introduction of terms belonging to the field of new forms of marketing communications is a significant contribution of the dictionary, as these terms have often not been defined in other professional literature so far. The Great Dictionary of Marketing Communications is a clear, comprehensive summary of concepts and technical terms from the field of marketing communications and related disciplines. It is intended for marketing and marketing communications professionals, as well as students of secondary and higher education. The authors of the Great Dictionary of Marketing Communications are experts in their respective fields, academics and practitioners.