The world of cheap dopamine

Dopamine in the lead role.

Why do you want what you want? What influences your motivations, desires and pleasures? One of the main negotiators in the brain involved in deciding what we consider important is the neurotransmitter dopamine. It affects attention and learning, drives motivation with effort and propels us forward. In evolutionary history, dopamine was expensive - it took effort and overcoming obstacles on the way to the reward.
Today it is different. In a world where gratification is always at our fingertips in the form of phones, porn or social media, our attention and time are increasingly controlled by short-term cyberpleasures. We are always just one finger stroke away from the next reward. Dopamine is cheap. So we found ourselves fighting for our attention and energy. How to move meaningfully in the world of cheap dopamine?
The book seeks to highlight one of the greatest challenges of our time, while providing a research-based approach to overcoming it. We're going to delve into the mysteries of the human brain, we look at the fascinating workings of dopamine and the myth of happiness, we'll learn about psychotechnology and tools, that are hunting for our attention, and about this, how to resist them. We'll learn how social status affects us, how to quiet the voice of the social self, or how to light meaningful digital fires. Together we will learn tools to strengthen the will and cultivate the sense.