Tourism - business principles and opportunities in practice

The practically oriented publication with many examples is intended especially for tourism entrepreneurs, public administration employees and, since it presents theoretical background, also for students of secondary and higher education. The book deals with individual areas of tourism (CR): ranging from accommodation and catering services to transport services, guide services and travel agencies. It also focuses on destination management and financing of CR development and legislative conditions of CR, applies the principles of marketing management to tourism and introduces specific techniques and forms of CR. This readable publication summarizes all important areas of tourism (theoretical background plus practical application) and thus provides readers with a comprehensive overview from general laws to specific tools of tourism management.