How do you change things when change is seemingly impossible?
Why is it so hard to make any significant change? Whether in your professional or personal life. Why do people resist change for the better so much, or at best "just do nothing"? Is it laziness, habit, weak will? With the Transformation audiobook, you will learn how to set change in motion, at the individual, organizational and societal level. Chip and Dan Heath argue that the main obstacle to effecting change is the conflict between rational and emotional thinking, the silent battle between the six-ton elephant (emotion and instinct) and the rider (reason). It is difficult to move the elephant, to force it in the right direction and to keep it on the path. The rider can control the elephant for a while - we always do this when we exert a strong will - but after a while the rider simply gets exhausted. The capacity for self-control has its scientifically proven limits!
With a smart idea, you can change the world. In their narrative, based on concrete stories, they present and analyse the results of several decades of psychological and sociological research and, on the basis of this research, propose new methods for implementing transformative change.
