Sony Alpha A7 IV body
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Sony Alpha A7 IV body
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Sony Alpha A7 IV
A new camera for a new generation of makers
Sony Alpha 7 IV is a brand new hybrid camera for capturing high-quality photos, smooth videos and live streaming. Even demanding content creators will appreciate its workmanship and features. The Sony Alpha 7 IV digital camera turns your vision into reality. The 33-megapixel CMOS image sensor and BIONZ XR processor let you capture beautiful images and videos full of detail and colour. Enhanced multi-mode autofocus can capture perfectly sharp shots even in fast-paced scenes. Captured images have lower noise levels across the entire ISO 100-51200 sensitivity range. With a host of new features, simple and intuitive controls and advanced data encryption, you'll get the most out of your photos, videos and streams.
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Features of the Sony Aplha A7 IV
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New 33MP CMOS sensor
The interplay of a high-precision optical stabilisation unit and gyro sensor, together with image stabilisation algorithms, achieve shutter speed compensation of up to 5.5 steps to maximise the performance of the Sony Alpha 7 IV's 33MP image sensor.
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Powerful BIONZ XR processor
With the latest image processor, the Sony Alpha 7 IV offers improved performance and much better image quality and colour reproduction. This allows the camera to process everything much faster and allows continuous shooting.
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10 preset modes for immediate use
With the Sony Alpha 7 IV, you can choose from 10 preset modes. Once you activate it, there's no need to set anything up - everything will be ready for recording, shooting or streaming.
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Five-axis optical image stabilization
High image quality, great performance and high read speed, all thanks to the full-format 33-megapixel CMOS image sensor. The Sony Alpha 7 IV takes great photos with low noise and accurate colour reproduction.
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Hybrid autofocus
The digital camera works with an innovative autofocus combined with phase detection autofocus and contrast detection. Focusing on the Sony Alpha 7 IV is faster, more accurate and more powerful. 4D FOCUS covers approximately 94% of the image area with autofocus. With both mechanical and electronic shutter speeds, you can shoot well over 800 frames at up to 10 fps in AF/AE mode. /s. This is thanks to the camera's buffer memory, BIONZ XR processor and improved memory card write speed.
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Artificial intelligence takes care of smart object tracking
The object recognition algorithm works with colour, brightness and distance data. The Sony Alpha 7 IV can thus process spatial information in real time. The camera uses artificial intelligence to track eyes and faces (human, bird, animal). It's up to you to choose your subject and the Sony Alpha 7 IV digital camera takes care of the rest.
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Enhanced autofocus for eyes
Your subject may be looking away, but the Sony Alpha 7 IV can still focus on your eyes in real time. Another feature is the ability to use the Touch Tracking feature. When you turn this mode on, you start tracking the subject in the frame and touch the screen to simultaneously initiate autofocus on the eyes.
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Sony Alpha 7 IV features animal and bird eye detection
Photographing pets, and animals in general, is a difficult task. That's why the Sony Alpha 7 IV has a special focus mode that, when set to "Animal", automatically detects the animal's eyes and follows them. This makes it easy to take quality shots. A new feature of the Sony Alpha 7 IV digital camera is bird eye detection by selecting "Bird" mode. The Alpha 7 IV is so fast that it can automatically track sitting and flying birds. Focusing will still be so careful that even unpredictable movements won't disturb the quality of your images or video.
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Plenty of features to capture breathtaking footage
Thanks to the S-Cinetone colour matrix, the skin will have a beautiful shade even without additional adjustments in the post-production process. The Sony Alpha 7 IV features a creative look and feel that lets you experience the dynamic range of the S-Log gamma curve. You will also be able to work with the handy Focus Map. This feature shows you areas that are in focus and out of focus in real time.
Enjoy smooth 4K videos with the Sony Alpha 7 IV
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Great quality thanks to 10-bit recording
The Sony Alpha 7 IV can capture really high quality footage at 10-bit depth with 4:2:2 sampling. Either Long GOP or All-Intra is used to encode the shots. This gives you much more options in image gradation, post-processing and composition.
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The camera supports All-Intra encoding
Sony Alpha 7 IV uses not only Long GOP compression, but also All-Intra recording. It can encode images at speeds up to 600 Mbps. The Sony camera captures both fast and complex movements.
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Sony Alpha 7 IV works with XAVC HS16 format
The XAVC HS16 format uses HEVC/H.265 encoding. Not only will this result in excellent image quality, but the file size will also be smaller, saving you valuable space.
Powerful stabilization allows you to comfortably shoot video from your hand
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Sony Alpha 7 IV has great image stabilisation
The Sony Alpha 7 IV digital camera can record gyro and lens data as metadata. You can easily use Catalyst Browse/Prepare software to eliminate camera shake or adjust image stabilization after shooting.
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High quality sound with digital interface
Thanks to the universal socket (MI), direct transmission of the digital audio signal can be carried out wirelessly, thus achieving high quality sound without degradation. So you don't have to worry about power or batteries for the microphone.
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Sony Alpha reduces wind noise
Sony has developed new signal processing technology that significantly reduces wind noise without affecting other sounds. Noise reduction must be set to "Auto" on the Sony Alpha 7 IV.
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Sony Alpha 7 IV can handle 4K/Full HD live streaming
The Sony Alpha 7 IV Hybrid Camera is UVC (USB Video Class) / UAC (USB Audio Class) compatible, so there is no need to install any excess software. Simply connect your Sony digital camera via USB and you're ready to stream without delay.
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Easy setup for live streaming
Using the Sony Alpha 7 IV, live streaming will be a breeze. Once you connect the Sony Alpha 7 IV to your computer via USB, you will see a menu of USB options on the display. Select "Live Stream (USB Streaming)" and this mode will immediately turn on.
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Attach a large number of lenses to the Sony Alpha 7 IV
Sony offers more than 60 E mount lenses. You'll have a wide range of focal lengths to choose from (from wide-angle to telephoto). Among them you will also find high-end or special lenses for professionals.
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Sony digital camera has an effect for soft skin tones
Content creators will appreciate the built-in Soft Skin Tone effect, which allows the Sony Alpha 7 IV digital camera to create clear, beautiful skin, soften wrinkles, hide imperfections and dark spots. This effect also highlights the areas around the eyes and mouth. The Sony Alpha 7 IV gives you access to this feature not only during shooting, but also during recording and streaming.
Sony Alpha 7 IV makes it easy to share photos and videos with your neighbourhood
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A range of features in Imaging Edge Mobile
Set the frequency and preferred option for automatic transfer of images in your app. Everything you need can be set up in the Imaging Edge Mobile™ app. Simply pair your phone with the Sony Alpha 7 IV via the Blutooth interface.
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Sony Alpha 7 IV excels with dual-band connectivity
The commonly used 2.4GHz band has been extended to the Sony Alpha 7 IV with the newer and faster 5GHz band (supporting IEEE 802.11a/b/g/n/ac standards). In the 5GHz band, you'll enjoy much faster data transfer.
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Digital camera will allow background file transfer
Over a wireless connection, you can easily transfer files to a specific FPT server. The Sony Alpha 7 IV can also be connected to a wired network, but only via a USB-to-Ethernet adapter cable and the camera's USB Type-C port, or via USB and a smartphone on the same network.
Easily select your favourite images or shots on the Sony Alpha 7 IV
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Split your images for faster and easier access
Need to quickly find scenes you like? The Sony Alpha 7 IV uses a frame splitter for this purpose. A black background with a grey arrow indicates a new scene or section.
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Add markings directly in the Sony camera
You can assign special tags to your videos to mark your favourite shots or scenes in your footage. Use the Sony Alpha 7 IV's main dial to quickly navigate between markers during playback.
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Sony Alpha 7 IV will offer a range of file selection options
All the files you want to transfer can be easily selected based on various criteria. For example. by rating, file format, protection status, or image tag. Files can be transferred manually from the Sony Alpha 7 IV via the custom settings button.
The Sony Alpha 7 IV digital camera features intuitive and reliable controls
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Easily switchable selector
A handy switch between "Photo/Video/S&Q" instantly changes menus, button assignments and some settings. This makes it quick and easy to get the mode you want with the right settings. This allows you to take full advantage of all the benefits of the Sony Alpha 7 IV hybrid camera.
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Sony Alpha 7 IV offers a clear menu
With feedback from professional videographers, photographers and other users in mind, Sony has redesigned the Sony Alpha 7 IV's menu to make it easy to find and set up immediately.
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Quad-VGA OLED viewfinder
The Sony camera has a 3.68-megapixel viewfinder with a 37.3° field of view and a high eye point (23mm). The Sony Alpha 7 IV's upgraded viewfinder has approximately 1.6x the resolution of its predecessor, the Alpha 7 III.
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Flexible scanning with the swivel monitor
The full-frame streaming camera features a 1.03-megapixel LCD monitor, side opening and a touch panel. The monitor has a 3:2 aspect ratio, ensuring plenty of space to create the ideal composition for capturing photos and videos.
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Sony Alpha 7 IV has touch controls
When shooting or filming, you'll appreciate the Sony Alpha 7 IV's autofocus control. Just touch the screen to activate touch tracking or zoom in by withdrawing your fingers.
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Easy access to functions
The Sony Alpha 7 IV hybrid camera features a fully customisable rear dial. Use it to quickly access set functions such as ISO sensitivity control, creative look and more.
Specifications
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| Code: | OS170a |
| Warranty: | 24 months |
| Links: | Producer's Website: |
| Manufacturer information |
Sony Corporation is a Japanese company founded in 1946. Its headquarters is located in Tokyo. Its beginnings were humble. The first product sold under the Sony brand was a transistor radio. It was those radios that played a pivotal role in the company's expansion in the 1960s and the world quickly began to associate Sony products with a reliably stellar price-performance ratio. In the 1970s, Sony was severely affected by the global economic crisis. Many analysts considered the company effectively defunct and could see no future for it. However, they underestimated the famous Japanese perseverance and courage. The crisis was not a disaster for Sony; on the contrary, it served as a launching pad to even greater heights. The company recovered and soon changed the media landscape with the development of the CD and later the DVD. In the early 1990s, Sony achieved another major success with the introduction of the PlayStation gaming console. It is the gaming consoles that best represent the intersection of the three key areas in which the company operates today – electronics, video games, and the entertainment industry. 
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