"When we opened the Apple Shop in our flagship store, the interest in Apple products supported by exceptional discounts, exceeded all expectations and truly marked the occasion." said Šárka Jakoubková, PR manager Alza.cz. "Sales increased by 800% on launch day, with massive interest shown in iPad and MacBook, closely followed by iPhone. The absolute success when Friday sales are concerned, was definitely the sheer amount of customers who invested in MacBook Air 13" models." adds Jakoubková.
The event was carefully prepared, with stocks of Apple products tripled compared to the same period last year, the number of sales and service staff was enhanced, and parking was extended for an indefinite period of time. The first customers who came to see the opening of Apple Shop, started arriving at six in the morning. Within two hours, a long queue had formed outside the showroom and visitors filled the spaces around the Apple Shop.
Customers were welcomed by Alza's director of sales Tomáš Richter, and well-known actor and voice-over artist Martin Stránský. "It is my great honor to be at the opening of the first Apple Shop. Not only because I'm a proud customer of Apple and will continue to be in the future, but also because I had the pleasure of narrating the Steve Jobs audiobook. It was hard work and very time consuming, but also very satisfying. It confirmed to me that Apple is the right choice." said Martin Stránský as he opened sales at the Apple Shop.
The uniqueness of the point of sale is confirmed by the fact that in addition to perfectly trained Alza staff, there will also be Apple employees present at the Shop. Opening the Apple Shop, as a brand new sales concept, is conducted under the direct supervision of Apple. New Apple products will be available first in Alza on the day they are released on the Czech market, and the first newsletter will be available to customers this autumn.
Alza.cz
Šárka Jakoubková
Mobile: (+420) 607 053 536
E-mail: [email protected]
Martin Doležal
Mobile: (+420) 604 244 589
E-mail: [email protected]
Alza.cz has been engaged in the sale of electronics and computer technology since 1994, establishing itself as a market leader in the Czech Republic. In 2005 the company's turnover exceeded €40 million, making history in the Czech Republic's online retail industry. Consolidating its position ever since, Alza.cz recorded over 3.3 million orders in 2013 alone, achieving sales of €423.35 million incl. VAT. Daily website traffic for www.alza.cz exceeds 200,000 users, making it the most visited site for electronics and computers on the Czech Internet.
With unrivaled availability of goods, extensive range of products and premium services to complement its sales and after-sales services, Alza.cz is the Czech market leader. Over the years, Alza.cz has been recognized for its business success and has received numerous prestigious awards, including Shop of the Year (CZ) 2011, 2012 and 2013, Shop of the Year 2013 (SK), MasterCard Retailer of the Year (CZ) 2012 and 2013 - online retail category, Crystal Zoom 2012 (CZ), the HP Partner of the Year 2009, 2010, 2011, 2012 and 2013, and the best E-commerce applications 2014 (CZ).