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Mac and iPad. Make studying easier with a discount.
Register your ISIC card to access special pricing.
Mac. iPhone. And iPad. Work on something you love.
At work, it’s just as easy as in your personal life.
Introducing iPhone Air.
The thinnest iPhone yet. 6.5‑inch display, durable Ceramic Shield front and back, A19 Pro chip, 48Mpx Fusion camera system, and Center Stage front camera.
iPhone 17 Pro. The ultimate pro.
The most powerful iPhone ever. Brilliant 6.3‑inch display, aluminium unibody design, A19 Pro chip, 48Mpx resolution on all rear cameras, and the longest battery life ever in an iPhone.
MacBook Air 13". Lightweight and powerful.
The 13‑inch MacBook Air with M4 chip handles work and play effortlessly. Features a brilliant Liquid Retina display, up to 18 hours of battery life, and a remarkably thin and light design built to last. Take it anywhere and tackle virtually anything.
MacBook Pro 14". The most advanced Mac laptop.
The 14‑inch MacBook Pro with M4 chip is a powerhouse laptop delivering truly exceptional performance. Up to 24 hours of battery life and a stunning Liquid Retina XDR display with peak brightness of 1,600 nits. Professional-grade in every way.
iPad Air. Fast as the wind.
12Mpx Center Stage front camera for even better video calls, super-fast Wi‑Fi 6E, and 5G. And because it works with Apple Pencil Pro, Magic Keyboard, and Smart Folio, you can multitask, learn, work, play, and create almost anywhere.
iPad Pro. Slim and powerful.
The new iPad Pro is incredibly thin. It features the insanely powerful Apple M4 chip, a revolutionary Ultra Retina XDR display, and ultra-fast Wi‑Fi 6E and 5G. Combined with Apple Pencil Pro and Magic Keyboard, it becomes an incredibly versatile tool for creativity and productivity.
Keep track of your health.
Introducing Apple Watch Series 11. With hypertension notifications, Sleep Score, and up to 24 hours of battery life.
Apple Watch Series 10. The triumph of thinness.
Apple Watch Series 10 is here. Bigger, more spacious display in a thinner, lighter design. Advanced health and fitness features, including sleep apnea notifications. Plus faster charging.
MagSafe. Made to work together.
MagSafe is a system of accessories that snap on easily and enable faster wireless charging. With countless combinations, you can customise your iPhone exactly the way you want./p>
Holešovice Showroom
Jateční 33a, Prague
Mon-Sun: 8:00-20:00
Háje Showroom
Kulhavého 669/2, Prague 4
Mon-Sun: 8:00-20:00
Pilsen Showroom
Truhlářská 2755/5, Pilsen
Mon-Sun: 8:00-20:00
Stop by for 15 minutes at our Holešovice Showroom and enjoy a free presentation from Apple Specialists who will show you how to get the most from your Apple products.
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With cashback bonus
22,490,-
In return for an older model, the customer will get a discount on the newer model.
Vyměňte starý za nový a získejte výkupní bonus 2500 Kč při koupi nového Macu s M čipem. Více informací zde.
With cashback bonus
22,490,-
In return for an older model, the customer will get a discount on the newer model.
Vyměňte starý za nový a získejte výkupní bonus 2500 Kč při koupi nového Macu s M čipem. Více informací zde.
With cashback bonus
27,490,-
In return for an older model, the customer will get a discount on the newer model.
Vyměňte starý za nový a získejte výkupní bonus 2500 Kč při koupi nového Macu s M čipem. Více informací zde.
With cashback bonus
27,490,-
In return for an older model, the customer will get a discount on the newer model.
Vyměňte starý za nový a získejte výkupní bonus 2500 Kč při koupi nového Macu s M čipem. Více informací zde.
Apple, Inc. (then called Apple Computer) was founded on 1 April 1976 in Cupertino, USA, by Steve Jobs, Steve Wozniak and Ron Wayne. Jobs and Wozniak were classmates in high school and later studied at the same university. They both left after one semester in order to pursue careers in the IT industry. Jobs joined Atari, and Wozniak went to Hewlett Packard. But the turning point came in 1975. Wozniak, who regularly attended meetings at a computer hobbyist club, was inspired by early models such as the Altair 8800 and decided to build a computer at home.
Shortly after, Wozniak, along with Steve Jobs and Ron Wayne, decided to establish a company to manufacture and sell home computers. Twelve days after founding Apple Computer, Wayne left the company after disagreeing with the direction it was taking and sold his shares to the other two partners for $800.
Apple Computer soon launched its first product – the wooden Apple I computer. In 1977, it was replaced by a new model, the Apple II, which featured a plastic body and a revolutionary colour monitor. In 1980, Apple Computer entered the stock market, and its shares rose by 32% on the first day!
The company experienced problems in 1981, when the first IBM PC hit the market and topped sales charts. Jobs's team responded by launching the Apple Lisa, the first computer with a graphical user interface; but due to the exorbitant price ($ 10,000), it had little success. On the contrary, the first Macintosh, released in 1984, was a phenomenal success. Interestingly, the first television advertisement for the Macintosh was shot by Ridley Scott.
Apple soon experienced more problems. Wozniak left the company following disagreements with one of the directors, and Jobs left to found his own company, NeXT Computer. Ten years later, however, Jobs returned to Apple as CEO.
Jobs set about making Apple a worldwide success. In 1998, he introduced the first iMac running Mac OS X. The next milestone was the first iPod, launched in 2001, and the iTunes media player and library. Apple went on to dominate the market of personal music players. The company's name was shortened to Apple, Inc., and in 2007 the Apple iPhone and iPad hit the stores. These iconic products changed the electronics landscape forever and became the best selling products in their categories. More recently, Apple has launched the Apple Watch and the iPad Pro.