Ultra HD Televisions SONY

The One-Of-A-Kind 4K Sony TV

Sony's 4K television features advanced X-Tended Dynamic Range Pro technology that offers up to 5 times the contrast of conventional LED displays. The powerful 4K HDR Processor X1 takes care of vivid colours, suppresses colour noise and highlights every detail. The unique algorithm controls the LED display's backlight, and Triluminos selectively maps colours so the image looks very realistic. Have fun with Google Play or transfer your mobile content from Chromecast to the big screen of your Sony UHD.

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77" Sony Bravia QD-OLED XR-77A95L

3×

116,390,-

Unsealed - in stock 1 pcs

Television - SMART OLED, 195cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10, Dolby Vision and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, USB recording, WiFi, Bluetooth, DLNA,...

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43" Sony Bravia 3 (K43S35BP. CEI)

20×

13,190,- New 13,990,-

As good as new - in stock 2 pcs

Television - SMART LED, 109cm, 4K Ultra HD, 50 / 60Hz (50Hz), Direct, HDR10, Dolby Vision and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, USB recording, WiFi, DLNA, game...

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55" Sony Bravia 7 II (K55XR75M2PB. CEI)

1×

49,999,-

In stock 4 pcs

5 sizes

Buy with code 2026ALZAEXTRA15 42,499,- The discount code gives the option of applying a discount on a given product when entering the code in the shopping cart.

Television - SMART, 139cm, 4K Ultra HD, 100 / 120Hz (100Hz), Direct, HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth,...

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75" Sony Bravia KD-75X80L

2×

27,350,- 31,490,-

In stock 4 pcs

Television - SMART LED, 191cm, 4K Ultra HD, 50 / 60Hz (50Hz), Direct, HDR10, Dolby Vision and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, USB recording, WiFi, Bluetooth,...

+Gift Subscription Sony BRAVIA CORE for 12 months with a value of 1,645,-

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50" Sony Bravia 2 II (K50S25M2PB. CEI)

17,999,- Save 991,-

In stock > 5 pcs

5 sizes

Buy with code 2026ALZAEXTRA15 15,299,- The discount code gives the option of applying a discount on a given product when entering the code in the shopping cart.

Television - SMART LED, 127cm, 4K Ultra HD, 50 / 60Hz (50Hz), Direct, HDR10 and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay 2,...

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55" Sony Bravia 2 II (K55S25M2PB. CEI)

20,694,- Save 1,296,-

In stock > 5 pcs

5 sizes

Buy with code 2026ALZAEXTRA15 17,590,- The discount code gives the option of applying a discount on a given product when entering the code in the shopping cart.

Television - SMART LED, 139cm, 4K Ultra HD, 50 / 60Hz (50Hz), Direct, HDR10 and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay 2,...

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to Alza branch

75" Sony Bravia 3 II (K75XR35M2PB. CEI)

36,999,-

In stock > 5 pcs

7 sizes

Buy with code 2026ALZAEXTRA15 31,449,- The discount code gives the option of applying a discount on a given product when entering the code in the shopping cart.

Television - SMART, 191cm, 4K Ultra HD, 100 / 120Hz (100Hz), Direct, HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth,...

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to Alza branch

75" Sony Bravia 7 II (K75XR75M2PB. CEI)

67,752,- 69,999,-

In stock > 5 pcs

5 sizes

Buy with code 2026ALZAEXTRA15 57,589,- The discount code gives the option of applying a discount on a given product when entering the code in the shopping cart.

Television - SMART, 191cm, 4K Ultra HD, 100 / 120Hz (100Hz), Direct, HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth,...

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85" Sony Bravia 7 II (K85XR75M2PB. CEI)

89,999,-

In stock 1 pcs

5 sizes

Television - SMART, 215cm, 4K Ultra HD, 100 / 120Hz (100Hz), Direct, HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth,...

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85" Sony Bravia 3 (K85S35BP.CEI)

46,138,-

In stock 1 pcs

2 sizes

Buy with code 2026ALZAEXTRA35 29,990,- The discount code gives the option of applying a discount on a given product when entering the code in the shopping cart.

Television - SMART LED, 215cm, 4K Ultra HD, 50 / 60Hz (50Hz), Direct, HDR10, Dolby Vision and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, USB recording, WiFi, DLNA, game...

+Gift Subscription Sony BRAVIA CORE for 12 months with a value of 1,645,-

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Free delivery
to Alza branch

77" Sony Bravia 8 (K77XR80PAEP)

6×

79,999,-

In stock 1 pcs

3 variants 3 sizes

Television - SMART OLED, 195cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10, Dolby Vision and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, USB recording, WiFi, Bluetooth, DLNA,...

+Gift Subscription Sony BRAVIA CORE for 24 months with a value of 3,290,-

Added to cart

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Free delivery
to Alza branch

65" Sony Bravia 3 II (K65XR35M2PB.CEI)

7 sizes

Buy with code 2026ALZAEXTRA20 23,192,- The discount code gives the option of applying a discount on a given product when entering the code in the shopping cart.

Television - SMART, 165cm, 4K Ultra HD, 100 / 120Hz (100Hz), Direct, HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth,...

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Alzaboxes and stores

55" Sony Bravia 8 (K55XR80PAEP)

3 variants 3 sizes

Television - SMART OLED, 139cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10, Dolby Vision and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, USB recording, WiFi, Bluetooth, DLNA,...

+Gift Subscription Sony BRAVIA CORE for 24 months with a value of 3,290,-

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Free delivery
Alzaboxes and stores

55" Sony Bravia 5 (K55XR55B.CEI)

2 sizes

Television - SMART, 139cm, 4K Ultra HD, 100 / 120Hz (100Hz), Mini LED, HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, USB recording,...

+Gift Subscription Sony BRAVIA CORE for 24 months with a value of 3,290,-

Added to cart

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Free delivery
to Alza branch

65" Sony Bravia 8 (K65XR80PAEP)

3 variants 3 sizes

Television - SMART OLED, 165cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10, Dolby Vision and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, USB recording, WiFi, Bluetooth, DLNA,...

+Gift Subscription Sony BRAVIA CORE for 24 months with a value of 3,290,-

Added to cart

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Free delivery
to Alza branch

100" Sony Bravia 3 II (K100XR35M2PB.CEI)

69,999,-

On the way 1 pcs

Expected 30/09/2026

7 sizes

Television - SMART, 254cm, 4K Ultra HD, 100 / 120Hz (100Hz), Direct, HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth,...

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Alzaboxes and stores

43" Sony Bravia 3 II (K43XR35M2PB.CEI)

19,999,-

On the way > 5 pcs

Expected 30/09/2026

7 sizes

Buy with code 2026ALZAEXTRA10 17,999,- The discount code gives the option of applying a discount on a given product when entering the code in the shopping cart.

Television - SMART, 109cm, 4K Ultra HD, 100 / 120Hz (100Hz), Direct, HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth,...